Vertical or Horizontal Ombre gradient?

There are mainly two types of Ombré gradients: the classic one-color Ombré –Loro Piana set or tracksuit by L’urv- and the multi-shading Ombré as shown on the other references. ‍ ‍Our data shows classic Ombré-Dyes are preferred by consumers over multi-color ones. This type of Ombré (or Dip-Dye, as some may call it) will sell 2 times better than the multi-color effect. However, if you still want to do multi-color ombré, know that the smoother the transition between colors the most liked by consumers. After the success of Tie-Dye, Ombre gradient appears as an evolution of this trend. Will it sell in big volume? Which colors are consumer's favorite? Find everything you need to know about this new trend and discover how to nail Tie-Dye in SS22.

The top performer is (and will always be) the navy blue which is closest to black. Now, if we dig into the data, when comparing different shades of blues, consumers prefer light blues first. After that, we can observe consumers are more likely to buy blue with grey tonalities such as Mountain spring or Mahogany Rose. Consumers are less likely to buy electric blue like Lapis Blue. When comparing blue on tops/ bottoms/ outerwear categories, the best performing category for blues, in general, is pants (+10%), followed by outerwear (-7%) and fewer tops (-15%)- prefer a softer blue for tops.

The huge variety of brand partnerships from luxury brands and nostalgic licenses, to fast food chains, has made collabs an integral part of the fashion ecosystem. How do you know which collab or which licenses to offer to consumers? Which one is most likely to sell? Using @Sustalytics we uncover some of the best-selling licenses that consumers are more likely to buy. Follow us in the coming week to discover insights on best-selling fashion styles.