As Fashion Professionals you can now build meaningful products that consumers will love and, avoid producing inventory that consumers will not buy. Let technology do the work. Thanks to the power of Artificial Intelligence, we are able to understand consumers product preferences. We translate this big data to create the first ever Consumer Data-backed Forecasting Reports.
To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Drop and Star. In this report, we are going to guide you on the type of tie-dye trends that you can offer in Volume, which are seasonal Drops, and most importantly, which are the Stars of the season: the trends that will sell best.
Where does the data used for the report comes from? 100K unique women from Europe and United States were surveyed for this study and more than 1.5 Million data points on preferences were analyzed. The technology applied is Visual recognition and machine learning that allows us to gather findings.