Localized Tie-dye, the evolution of the Trend
There are 3 types of Localized Tie-Dyes: -The Placement-Dye: a big localized iteration as seen on the Proenza Schouler sweatshirt or the Urban Outfitters jacket. -The Bleached-Dye: a bleach-like effect. -The Structured-Dye: a linear-iteration, as seen on the Ulla Johnson dress and MSGM hoodie. These are more sophisticated Tie-Dye techniques, a clear evolution of the ongoing Tie-Dye trend. Which one will sell best? How should you offer the Localized Tie-dye to consumers so that they fall in love with the Trend? Get your copy now on Localized Tie-dye - a clear 15 pages report on this Key Trend or get the Full-Disclosure 40 pages Report on Tie-dye to answer all your questions
The best and worst performing Tie-Dye Colors
Mint is a Star color: a color that is trendy, and one consumers are likely to buy. Our data shows that Mint tie dye will sell 21% above average Tie-Dye colors. It is important to mention that when comparing different shades of green, mint is the green that performs best. We found that consumers are unlikely to buy Khaki Tie-Dye or other shades of green. For Tie-Dye, stick to Mint. Discover the color preference of Tie-Dye tested on consumers. The best and worst performing Tie-Dye hues full-disclosure. Tie-dye is a Hot Trend, we can agree on that. Are you clear on the Key Colors Consumers Love Most in Tie-Dye? In 25 pages, we sum up the most liked basic Tie-Dye colors in order of preference. In other words, we show you clearly if you have the same SKU in different basic Tie-Dyes, which volume you should go for. Finally some clear answers for you.
The Key Pantone Color Shades that will sell best
Go soft for the best of Pinks. The best Pinks are actually the softer shades. Peachy Keen, and Mahogany Rose and Rose Dawn are the favorite light options. Darker shades of Pink such as Deco Rose are the best darker options. When comparing pink on tops/ bottoms/ outerwear categories, Pinks will always perform better on tops (+6%), than bottoms (+1%) or outerwear (-7%). Activewear is also a strong category for Pinks, especially in sports-bras. If you wish to place Pinks in A/W collections, avoid bottoms, and nail it on pullovers or sweaters. You know the top colors but don't you wish you knew exactly which Pantones you should go for? Which are the Key Shades Consumers Love Most? 20 pages of inspirational data on the Key Pantone Shades in the Basic Timeless Color Palette to answer all your questions.
Ombré Gradient. Will this evolution of tie-dye sell?
There are mainly two types of Ombré gradients: the classic one-color Ombré –Loro Piana set or tracksuit by L’urv- and the multi-shading Ombré as shown on the other references. Our data shows classic Ombré-Dyes are preferred by consumers over multi-color ones. This type of Ombré (or Dip-Dye, as some may call it) will sell 2 times better than the multi-color effect. However, if you still want to do multi-color ombré, know that the smoother the transition between colors the most liked by consumers. After the success of Tie-Dye, Ombre gradient appears as an evolution of this trend. Will it sell in big volume? Which colors are consumer's favorite? Find everything you need to know about this new trend and discover how to nail Tie-Dye in SS22.