It's all about the neckline

Florals, pastels, and warm weather are all you'll need this spring. These top 3 styles made by @groyyo all feature small floral patterns. The dress with an open back (left) scored higher most likely because of its commercial neutral beige/ pink base color. The yellow fitted dress scored second most likely for its fitted shape as yellow is usually a low-score color.

These jeans made by Groyyo are all full-length and are preferred over cropped styles. The top 4 styles consumers are most likely to purchase are all a lighter wash with a wide leg. A relaxed fit is a guaranteed top seller since it is on trend, compared to skinny jeans.

A simple label stating the garment & the price vs a label stating some attributes will always be more likely to sell (average 10% more likely). However, it needs to be a label that speaks to consumers. A label stating simply ‘Quality Basic’ doesn’t speak to them at all and has 0 effect on the likelihood of purchasing (NEGATIVE -0.3% more likely to purchase than a neutral label). The label ‘sustainably sourced’ has a nice connotation to consumers who are 10% more likely to purchase it priced equally – however, if priced 5 euros more, consumers are equally likely to buy it as if the label is neutral (only 1% more likely).