THE BEST OF BLUES: THE LIGHTER THE BETTER.

Florals, pastels, and warm weather are all you'll need this spring. These top 3 styles made by @groyyo all feature small floral patterns. The dress with an open back (left) scored higher most likely because of its commercial neutral beige/ pink base color. The yellow fitted dress scored second most likely for its fitted shape as yellow is usually a low-score color.

This past spring, we tested varsity jackets to prepare for its unveiling in the fall. Our results showed us that the varsity jackets scored very high for not being its prime attire season, which is now. In the midst of fall, we are reflecting on our results in real-time. ➡ This is one of the great things about Sustalytics: we are able to forecast best sellers whether it is in season or not. The varsity jacket is a perfect accessory to pair with any fall outfit to stay warm in the cooler seasons. 🍁 Follow us to keep up with our survey results!

Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.