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The perfect combination.
This strapless top and tailored pants look have become very popular among consumers. Strapless tops are up +35% to last year paired with tailored pants (+46% to LY) @trendalytics.
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The Rise & Fall of Trends
Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.
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Fitted Dresses Results:
Here are the results from our survey for the fitted dresses! We are displaying the top 3 highest scored dresses, and we noticed each dress has a different neckline and is a different color... The dress with the straight neckline scored the highest according to our survey, which means consumers are more likely to buy it. The light neutral color scored high, yet the green color heart shape neckline scored second best. It raises the question of whether a heart shape neckline in a light color would score the highest... Follow us to stay up to date with us for consumer insights!
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Snatched and ready.
Corsets have been trending all over social media and can easily be styled for any event. Corsets were rated highly and scored between 5.64 and 5.75. The tight lacing of a corset can create an hourglass silhouette, with a cinched waist and emphasized bust and hips.
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