The perfect combination.

If priced equally, consumers are 16% more likely to purchase a garment if the label states ‘Recycled.’ If 5 euros more, they are only 5% more likely to purchase a garment if the label states ‘Recycled.’ The concept of ‘recycled,’ however, is not as valued by consumers as the concept of ‘organic.’ Consumers are x2 more willing to pay extra for Organic Cotton than Recycled (10% vs 5%). It is believed that consumers don’t understand the amount of water required to grow cotton nor the impact organic cotton vs recycled materials has. A deeper study could be conducted to discern whether ‘organic cotton’ has an environmentally friendly connotation to consumers or is valued because it is better for their own health/ skin. Consumers are sensitive to the fact that the materials are Recycled.

Corsets have been trending all over social media and can easily be styled for any event. Corsets were rated highly and scored between 5.64 and 5.75. The tight lacing of a corset can create an hourglass silhouette, with a cinched waist and emphasized bust and hips.

This time we decided to survey which pant detailing consumers prefer. We applied our statistical algorithms so you can know which style will be the bestseller. The favourite style for everyone was the thick and thin detailing. The cutout3, cutout and thong style are a drop! We do not recommend them they received the lowest scores. To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Medium and Drop. In our surveys, we are going to guide you with recommendations on which products you can offer in Volume, which are Medium: trends that will offer novelty and sell in a medium sales volume and which you should buy as a Drop, ie. in a lower volume. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.