The perfect combination.

A bright green that consumers are likely to buy is Mint Green – especially in Summer. Mint green color will sell in higher volume that just a traditional green. Consumers tell us they are most likely to buy this shade on categories like summer Tops and accessories, such as bucket hats, which performs really well in this shade. The colours mini-series is a series where we let you know what colours consumers like. It is a perfect way to identify the best selling colours and what design to make it in. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

This time we decided to survey which pant detailing consumers prefer. We applied our statistical algorithms so you can know which style will be the bestseller. The favourite style for everyone was the thick and thin detailing. The cutout3, cutout and thong style are a drop! We do not recommend them they received the lowest scores. To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Medium and Drop. In our surveys, we are going to guide you with recommendations on which products you can offer in Volume, which are Medium: trends that will offer novelty and sell in a medium sales volume and which you should buy as a Drop, ie. in a lower volume. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

Warning huge summer bestseller: the halter top. Sustalytics predicts halter tops to sell 55% more than regular tops. Be prepared to have them fly off the shelves. What we didn’t expect is that French consumers love the criss-cross shape even more than the classic V-neck. Who would've guessed? Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.