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The perfect combination.
This strapless top and tailored pants look have become very popular among consumers. Strapless tops are up +35% to last year paired with tailored pants (+46% to LY) @trendalytics.
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Using visual recognition and #machinelearning, we analyzed thousands of data points we already have on licenses.
When it comes to #licenses famous #cities consistently score high reaching an average of 4.90 out of 7. New-York-license is the top city-license. Bear in mind that we need to apply the same lesson as for the university-licenses: when it comes to shape, beware because they don't love the super-cropped version whether in a #tshirt or a #sweater. Prefer it on a regular cropped length such as the styles shown on the images.
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IF YOU NEED TO DO BRIGHT GREEN, OPT FOR A MINT GREEN.
A bright green that consumers are likely to buy is Mint Green – especially in Summer. Mint green color will sell in higher volume that just a traditional green. Consumers tell us they are most likely to buy this shade on categories like summer Tops and accessories, such as bucket hats, which performs really well in this shade. The colours mini-series is a series where we let you know what colours consumers like. It is a perfect way to identify the best selling colours and what design to make it in. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.
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Recycled Fabric:
If priced equally, consumers are 16% more likely to purchase a garment if the label states ‘Recycled.’ If 5 euros more, they are only 5% more likely to purchase a garment if the label states ‘Recycled.’ The concept of ‘recycled,’ however, is not as valued by consumers as the concept of ‘organic.’ Consumers are x2 more willing to pay extra for Organic Cotton than Recycled (10% vs 5%). It is believed that consumers don’t understand the amount of water required to grow cotton nor the impact organic cotton vs recycled materials has. A deeper study could be conducted to discern whether ‘organic cotton’ has an environmentally friendly connotation to consumers or is valued because it is better for their own health/ skin. Consumers are sensitive to the fact that the materials are Recycled.
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