The perfect combination.

We showed @Groyyo’s samples to thousands of #women #consumers between 13-35 years old and collected 34 153 responses to provide you with key #insights on what will sell. Thanks to @Groyyo for using @Sustalytics to test all their samples to offer #fashion #brands only best-selling styles. @Bhargavi Panwar has the quote and sample ready for you if you want to offer only what sells! Follow us in the coming week to discover insights on best-selling fashion styles.

If priced equally, consumers are 14% more likely to purchase a garment if the label states ‘Made in Europe’. Consumer don’t value the fact that it is locally sourced as much as they value the materials globally. A production country could be an interesting study: (example: Made in Portugal, Made in Italy) to understand nuances. A label stating obviously that this garment was produced ‘locally’ vs ‘internationally’ & ‘ethically/ fair-trade’ vs ‘sustainably’ could provide some deeper understanding in the scale of values and understanding of consumers.