The perfect combination.

In our recent survey, we tested fitted dresses. With homecoming season approaching, we wanted to test out different styles to understand which type consumers would be more inclined to buy. Let us know your thoughts in the comments, and follow us to discover which style scored the highest!

Florals, pastels, and warm weather are all you'll need this spring. These top 3 styles made by @groyyo all feature small floral patterns. The dress with an open back (left) scored higher most likely because of its commercial neutral beige/ pink base color. The yellow fitted dress scored second most likely for its fitted shape as yellow is usually a low-score color.

The top performer is (and will always be) the navy blue which is closest to black. Now, if we dig into the data, when comparing different shades of blues, consumers prefer light blues first. After that, we can observe consumers are more likely to buy blue with grey tonalities such as Mountain spring or Mahogany Rose. Consumers are less likely to buy electric blue like Lapis Blue. When comparing blue on tops/ bottoms/ outerwear categories, the best performing category for blues, in general, is pants (+10%), followed by outerwear (-7%) and fewer tops (-15%)- prefer a softer blue for tops.