Elegant & Chic

If priced equally, consumers are 14% more likely to purchase a garment if the label states ‘Made in Europe’. Consumer don’t value the fact that it is locally sourced as much as they value the materials globally. A production country could be an interesting study: (example: Made in Portugal, Made in Italy) to understand nuances. A label stating obviously that this garment was produced ‘locally’ vs ‘internationally’ & ‘ethically/ fair-trade’ vs ‘sustainably’ could provide some deeper understanding in the scale of values and understanding of consumers.

Tank tops didn’t rank as high as we thought they would for being such a basic piece of clothing. We couldn’t help but wonder if it was because of the height of the collar... In the next survey, we will test the theory of the collar- follow us to keep up to date! Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain

The top sports team consumers are most likely to buy are the #Lakers. Whether on a #tshirt or a #sweat; showing a real sample picture or a #sketch; consumers consistently tell us this is one of the licenses they are most likely to buy. All the samples you see on the images are @Groyyo. @Bhargavi Panwar has the quote and sample ready for you if you want to offer only what sells! Thanks to @Groyyo for using @Sustalytics to test all their samples to offer brands only best-selling styles.