We showed @Groyyo’s samples to thousands of #women

After we collected the results from our cardigan survey, we decided to go more in-depth to understand the significance of the fabrics. The sheer fabric has been trending, which is why we decided to test it in our survey for cardigans. Sheer fabric sells well because it is a better price for consumers, which also means it is a better price for producers. What's your take on sheer fabric?

We apply statistical algorithms so you can know which products will sell better than others. What is worth producing or what you might consider re-working. We ran our likeability test to find out which pant style consumers will prefer. The all-time favourite style for everyone was the wide leg pant in black and brown. However, the statement zebra pant and cargo print are the ones to drop with the all-around lowest scores. To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Medium and Drop. In our surveys, we are going to guide you with recommendations on which products you can offer in Volume, which are Medium: trends that will offer novelty and sell in a medium sales volume and which you should buy as a Drop, ie. in a lower volume. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

There are mainly two types of Ombré gradients: the classic one-color Ombré –Loro Piana set or tracksuit by L’urv- and the multi-shading Ombré as shown on the other references. ‍ ‍Our data shows classic Ombré-Dyes are preferred by consumers over multi-color ones. This type of Ombré (or Dip-Dye, as some may call it) will sell 2 times better than the multi-color effect. However, if you still want to do multi-color ombré, know that the smoother the transition between colors the most liked by consumers. After the success of Tie-Dye, Ombre gradient appears as an evolution of this trend. Will it sell in big volume? Which colors are consumer's favorite? Find everything you need to know about this new trend and discover how to nail Tie-Dye in SS22.