Simply subtle.

Watch out for this fashion faux-pas that Sustalytics has uncovered. Consumers might have LOVED the halter top but they are less likely to buy halter tops with print! Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers. Link in bio!

In this style of dress, made by @groyyo, the fitted dress on the far left has gathering detail that consumers enjoy. Fitted dresses with subtle details are a selling point for consumers who want more than a classic dress.

A simple label stating the garment & the price vs a label stating some attributes will always be more likely to sell (average 10% more likely). However, it needs to be a label that speaks to consumers. A label stating simply ‘Quality Basic’ doesn’t speak to them at all and has 0 effect on the likelihood of purchasing (NEGATIVE -0.3% more likely to purchase than a neutral label). The label ‘sustainably sourced’ has a nice connotation to consumers who are 10% more likely to purchase it priced equally – however, if priced 5 euros more, consumers are equally likely to buy it as if the label is neutral (only 1% more likely).