Simple, subtle, and sexy.

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!

Unique cutouts and pastel colors scored well with consumers. The bottom two #sportsbras scored the best. Black is guaranteed to sell best, but the bi-color won't do as well. Having a simple single colored design is what most consumers desire. All of these samples are made by @groyyo

This past spring, we tested varsity jackets to prepare for its unveiling in the fall. Our results showed us that the varsity jackets scored very high for not being its prime attire season, which is now. In the midst of fall, we are reflecting on our results in real-time. ➡ This is one of the great things about Sustalytics: we are able to forecast best sellers whether it is in season or not. The varsity jacket is a perfect accessory to pair with any fall outfit to stay warm in the cooler seasons. 🍁 Follow us to keep up with our survey results!