Simple, subtle, and sexy.

A simple label stating the garment & the price vs a label stating some attributes will always be more likely to sell (average 10% more likely). However, it needs to be a label that speaks to consumers. A label stating simply ‘Quality Basic’ doesn’t speak to them at all and has 0 effect on the likelihood of purchasing (NEGATIVE -0.3% more likely to purchase than a neutral label). The label ‘sustainably sourced’ has a nice connotation to consumers who are 10% more likely to purchase it priced equally – however, if priced 5 euros more, consumers are equally likely to buy it as if the label is neutral (only 1% more likely).

In the last post, we created tank tops using generative AI because famous trend forecasting agencies say it will be big. WGSN is bringing up the significance of this shade of green called "green malachite", so we thought we'd asked the AI to create tank tops in this upcoming green color. Here are the styles we got:

COULOURS MINI SERIES If you want to go for something brighter than a Burgundy and have some red in your assortment go for Coral shades. See the difference below, it has a hint of pink in it and they are preferred by consumers more than pure Reds like a Grenadine. Coral is synonym with freshness & energy. Consumers tell us they are most likely to buy this shade on summer categories like shorts or summer tops. The colours mini-series is a series where we let you know what colours consumers like. It is a perfect way to identify the best-selling colours and what design to make them in. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.