Using visual recognition and #machinelearning, we analyzed thousands of data points we already have on licenses.

Go soft for the best of Pinks. The best Pinks are actually the softer shades. Peachy Keen, and Mahogany Rose and Rose Dawn are the favorite light options. Darker shades of Pink such as Deco Rose are the best darker options. When comparing pink on tops/ bottoms/ outerwear categories, Pinks will always perform better on tops (+6%), than bottoms (+1%) or outerwear (-7%). Activewear is also a strong category for Pinks, especially in sports-bras. If you wish to place Pinks in A/W collections, avoid bottoms, and nail it on pullovers or sweaters. You know the top colors but don't you wish you knew exactly which Pantones you should go for? Which are the Key Shades Consumers Love Most? 20 pages of inspirational data on the Key Pantone Shades in the Basic Timeless Color Palette to answer all your questions.

We wondered if the fabric had to do with the transition from loungewear to fashion. To better understand which fabric consumers are more likely to buy, we tested it in a neutral beige color. With AI-generated pictures, we created maxi-length styles in the following fabrics: 1. heavy knits 2. sheer 3. t-shirt fabric

COULOURS MINI SERIES If you want to go for something brighter than a Burgundy and have some red in your assortment go for Coral shades. See the difference below, it has a hint of pink in it and they are preferred by consumers more than pure Reds like a Grenadine. Coral is synonym with freshness & energy. Consumers tell us they are most likely to buy this shade on summer categories like shorts or summer tops. The colours mini-series is a series where we let you know what colours consumers like. It is a perfect way to identify the best-selling colours and what design to make them in. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.