Click the link to read about the Sustalytics founder Julie Aurélie Evans as she talks about her entrepreneurial journey, the creation of Sustalytics, new projects to come, and more!

COULOURS MINI SERIES If you want to go for something brighter than a Burgundy and have some red in your assortment go for Coral shades. See the difference below, it has a hint of pink in it and they are preferred by consumers more than pure Reds like a Grenadine. Coral is synonym with freshness & energy. Consumers tell us they are most likely to buy this shade on summer categories like shorts or summer tops. The colours mini-series is a series where we let you know what colours consumers like. It is a perfect way to identify the best-selling colours and what design to make them in. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

Warning huge summer bestseller: the halter top. Sustalytics predicts halter tops to sell 55% more than regular tops. Be prepared to have them fly off the shelves. What we didn’t expect is that French consumers love the criss-cross shape even more than the classic V-neck. Who would've guessed? Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

If priced equally, consumers are 14% more likely to purchase a garment if the label states ‘Made in Europe’. Consumer don’t value the fact that it is locally sourced as much as they value the materials globally. A production country could be an interesting study: (example: Made in Portugal, Made in Italy) to understand nuances. A label stating obviously that this garment was produced ‘locally’ vs ‘internationally’ & ‘ethically/ fair-trade’ vs ‘sustainably’ could provide some deeper understanding in the scale of values and understanding of consumers.