How far you can go with the wide-leg trouser?

Mint is a Star color: a color that is trendy, and one consumers are likely to buy. Our data shows that Mint tie dye will sell 21% above average Tie-Dye colors. It is important to mention that when comparing different shades of green, mint is the green that performs best. We found that consumers are unlikely to buy Khaki Tie-Dye or other shades of green. For Tie-Dye, stick to Mint. Discover the color preference of Tie-Dye tested on consumers. The best and worst performing Tie-Dye hues full-disclosure. Tie-dye is a Hot Trend, we can agree on that. Are you clear on the Key Colors Consumers Love Most in Tie-Dye? In 25 pages, we sum up the most liked basic Tie-Dye colors in order of preference. In other words, we show you clearly if you have the same SKU in different basic Tie-Dyes, which volume you should go for. Finally some clear answers for you.

Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.

Warning huge summer bestseller: the halter top. Sustalytics predicts halter tops to sell 55% more than regular tops. Be prepared to have them fly off the shelves. What we didn’t expect is that French consumers love the criss-cross shape even more than the classic V-neck. Who would've guessed? Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.