How far you can go with the wide-leg trouser?

Now thanks to #machinelearning and #visual recognition we have identified that styles with a #contrast #collar are likely to sell. Whether it's #polos or even #sweatshirt, consumers are likely to buy a style with a contrast collar. All the samples you see on the images are @Groyyo. @Bhargavi Panwar has the quote and sample ready for you if you want to offer only what sells! Thanks to @Groyyo for using @Sustalytics to test all their samples to offer brands only best-selling styles.

If priced equally, consumers are 16% more likely to purchase a garment if the label states ‘Recycled.’ If 5 euros more, they are only 5% more likely to purchase a garment if the label states ‘Recycled.’ The concept of ‘recycled,’ however, is not as valued by consumers as the concept of ‘organic.’ Consumers are x2 more willing to pay extra for Organic Cotton than Recycled (10% vs 5%). It is believed that consumers don’t understand the amount of water required to grow cotton nor the impact organic cotton vs recycled materials has. A deeper study could be conducted to discern whether ‘organic cotton’ has an environmentally friendly connotation to consumers or is valued because it is better for their own health/ skin. Consumers are sensitive to the fact that the materials are Recycled.

A bright green that consumers are likely to buy is Mint Green – especially in Summer. Mint green color will sell in higher volume that just a traditional green. Consumers tell us they are most likely to buy this shade on categories like summer Tops and accessories, such as bucket hats, which performs really well in this shade. The colours mini-series is a series where we let you know what colours consumers like. It is a perfect way to identify the best selling colours and what design to make it in. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.