How far you can go with the wide-leg trouser?

The top performer is (and will always be) the navy blue which is closest to black. Now, if we dig into the data, when comparing different shades of blues, consumers prefer light blues first. After that, we can observe consumers are more likely to buy blue with grey tonalities such as Mountain spring or Mahogany Rose. Consumers are less likely to buy electric blue like Lapis Blue. When comparing blue on tops/ bottoms/ outerwear categories, the best performing category for blues, in general, is pants (+10%), followed by outerwear (-7%) and fewer tops (-15%)- prefer a softer blue for tops.

We tested white tank tops with different necklines. Here's what we found: > The lower the neck the better the score. It turns out, that it's all about the neckline. (Note that when surveying, we only show the product) Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain