How far you can go with the wide-leg trouser?

In our recent survey, we tested fitted dresses. With homecoming season approaching, we wanted to test out different styles to understand which type consumers would be more inclined to buy. Let us know your thoughts in the comments, and follow us to discover which style scored the highest!

Here are the results from our survey for the fitted dresses! We are displaying the top 3 highest scored dresses, and we noticed each dress has a different neckline and is a different color... The dress with the straight neckline scored the highest according to our survey, which means consumers are more likely to buy it. The light neutral color scored high, yet the green color heart shape neckline scored second best. It raises the question of whether a heart shape neckline in a light color would score the highest... Follow us to stay up to date with us for consumer insights!

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!