Collaborations

We tested white tank tops with different necklines. Here's what we found: > The lower the neck the better the score. It turns out, that it's all about the neckline. (Note that when surveying, we only show the product) Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!

Our next post presents the #sportsmart trend with pictures created by AI. These white tank tops are versatile and timeless. This is definitely a trend that brands should keep their eyes on… 👀 We tested all of these styles, so follow us to discover which of these is more likely to sell.