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Highest Rated Military Style Jacket
Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain
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The Rise & Fall of Trends
Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.
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Localized Tie-dye, the evolution of the Trend
There are 3 types of Localized Tie-Dyes: -The Placement-Dye: a big localized iteration as seen on the Proenza Schouler sweatshirt or the Urban Outfitters jacket. -The Bleached-Dye: a bleach-like effect. -The Structured-Dye: a linear-iteration, as seen on the Ulla Johnson dress and MSGM hoodie. These are more sophisticated Tie-Dye techniques, a clear evolution of the ongoing Tie-Dye trend. Which one will sell best? How should you offer the Localized Tie-dye to consumers so that they fall in love with the Trend? Get your copy now on Localized Tie-dye - a clear 15 pages report on this Key Trend or get the Full-Disclosure 40 pages Report on Tie-dye to answer all your questions
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The perfect combination.
This strapless top and tailored pants look have become very popular among consumers. Strapless tops are up +35% to last year paired with tailored pants (+46% to LY) @trendalytics.
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