Highest Rated Military Style Jacket

A simple label stating the garment & the price vs a label stating some attributes will always be more likely to sell (average 10% more likely). However, it needs to be a label that speaks to consumers. A label stating simply ‘Quality Basic’ doesn’t speak to them at all and has 0 effect on the likelihood of purchasing (NEGATIVE -0.3% more likely to purchase than a neutral label). The label ‘sustainably sourced’ has a nice connotation to consumers who are 10% more likely to purchase it priced equally – however, if priced 5 euros more, consumers are equally likely to buy it as if the label is neutral (only 1% more likely).

Business of Fashion’s article on sustainability explains how some fashion brands are going above and beyond to reduce carbon emissions. They've narrowed the problem down to product production. But what is the most efficient way to reduce CO2 emissions during production? The answer is simple: Reduce production = reduce carbon emissions. Brands are using more recycled polyester, deforestation-free viscose, and certified cotton– but according to BoF, it’s still not enough to impact the carbon footprint fashion brands have created. By understanding the rise and fall of trends, brands will decrease CO2 emissions in a major way. Sustalytics assists brands with its marketing software. It creates surveys to truly understand what consumers want. That way, brands can reduce overproduction and profit more because Sustalytics will tell brands exactly what will sell. It's a win-win. If BoF says changing material isn't enough, then Sustaylics is helping brands get one step ahead of the game.

The two pairs on the left scored best (3.83 & 3.52) with consumers as compared to the ones on the right (2.35). Although they won't sell in volume, they are popular among athletes. Since this is a new trend, the shorts will sell best, so it is better for retailers to offer the shorts than leggings.