Ombré Gradient. Will this evolution of tie-dye sell?

We apply statistical algorithms so you can know which products will sell better than others. What is worth producing or what you might consider re-working. We ran our likeability test to find out which pant style consumers will prefer. The all-time favourite style for everyone was the wide leg pant in black and brown. However, the statement zebra pant and cargo print are the ones to drop with the all-around lowest scores. To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Medium and Drop. In our surveys, we are going to guide you with recommendations on which products you can offer in Volume, which are Medium: trends that will offer novelty and sell in a medium sales volume and which you should buy as a Drop, ie. in a lower volume. Visit our website now for more industry insights and find out more about how we can help your brand produce bestsellers.

This month, we are having an extensive look into understanding which details truly matter to consumers. We asked the demanding questions that brands want answers to: > Does having the “Organic Cotton” label matter to consumers? >Would consumers pay more for recycled fabrics? > Can a label influence consumers? > Does it make a difference to consumers where a product was made? We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!

Some product categories related to activewear even increased their prices to take advantage of this wave. Can you actually believe Lululemon’s revenue grew 30% YoY in 2021?! Excellent article on Edited if you want to read more about Activewear