Ombré Gradient. Will this evolution of tie-dye sell?

There are mainly two types of Ombré gradients: the classic one-color Ombré –Loro Piana set or tracksuit by L’urv- and the multi-shading Ombré as shown on the other references. ‍ ‍Our data shows classic Ombré-Dyes are preferred by consumers over multi-color ones. This type of Ombré (or Dip-Dye, as some may call it) will sell 2 times better than the multi-color effect. However, if you still want to do multi-color ombré, know that the smoother the transition between colors the most liked by consumers. After the success of Tie-Dye, Ombre gradient appears as an evolution of this trend. Will it sell in big volume? Which colors are consumer's favorite? Find everything you need to know about this new trend and discover how to nail Tie-Dye in SS22.
Julie Evans

After the success of Tie-Dye, Ombre gradient appears as an evolution of this trend. How to work on this trend to sell it in volume

What will you find in the report?

You know that when there is a new trend it doesn't obviously mean it is going to sell in volume, right?

As Fashion Professionals you can now build meaningful products that consumers will love and, avoid producing inventory that consumers will not buy. Let technology do the work. Thanks to the power of Artificial Intelligence, we are able to understand consumers product preferences. We translate this big data to create the first ever Consumer Data-backed Forecasting Reports.

To guide you towards the right assortment decisions, we classify products into 3 categories: Volume, Drop and Star. In this report, we are going to guide you on the type of tie-dye trends that you can offer in Volume, which are seasonal Drops, and most importantly, which are the Stars of the season: the trends that will sell best.

Where does the data used for the report comes from? 100K unique women from Europe and United States were surveyed for this study and more than 1.5 Million data points on preferences were analyzed. The technology applied is Visual recognition and machine learning that allows us to gather findings.

You will know which type of Ombré works best and in which colors in an inspirational easy to understand report. With the key info in hand now you can do your magic of designing cool trendy new styles knowing that they are more likely to sell.

What's the difference with other trend reports?
We also come from the fashion industry and we know what a tough job you have. We were tired of having tons of trends, colors, patterns thrown at us and not knowing which one to follow concretely. It's a risk to follow a trend, you want to offer new cool stuff to your consumers but at the same time you are not sure whether they will adopt it or not.

We've been there. Happy to support you now.
We've partnered with major tech experts so that we can provide you with clear directions.
Tie-dye became a big hit but it's been there for a while and your job of predicting which evolution of tie dye consumers will fall in love with is tough.

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