A Short Study:
This month, we are having an extensive look into understanding which details truly matter to consumers.
We asked the demanding questions that brands want answers to:
> Does having the “Organic Cotton” label matter to consumers?
>Would consumers pay more for recycled fabrics?
> Can a label influence consumers?
> Does it make a difference to consumers where a product was made?
We will be posting once a week on our research results, so follow us to see what key attributes consumers look into!