I'm sure you all guessed it, but the number one jean type rated by consumers (6.17) is the classic mom jeans with rips!

Tank tops didn’t rank as high as we thought they would for being such a basic piece of clothing. We couldn’t help but wonder if it was because of the height of the collar... In the next survey, we will test the theory of the collar- follow us to keep up to date! Survey Score Classification: > 6 = outstanding > 5 = high performers > 4 = volume drivers 3.5-4 = standard/ neutral performers 3-3.5 = moderate 2-3 = drops <2 = abstain

Our short study shows that if priced equally, consumers are 20% more likely to purchase a garment if the label states ‘Organic cotton’. If it is 5 euros more, they are 10% more likely to purchase a garment if the label states ‘Organic Cotton’.  Conclusion: Consumers value and are willing to pay more for Organic Cotton.

Some may find Artificial Intelligence mysterious or leery, but in today’s world, it can help us with almost everything. The medical world uses it as a scribe to speed up results, the banking world uses it to create customized advice for clients, and for the fashion world, it could be used as a creative outlook. Sustalytic’s new A.I. expert Fatima Alhussein is working to create designs that are in line with the next trends by using artificial intelligence to save resources and time. Fatima told her story of how she ended up in the tech world. She described her love of fashion and desire to keep up with today’s trends. That’s when she turned to AI. Fatima discovered that it was a perfect creative outlet for her, and her skills grew from there. She now uses her experience to help Sustalytics gain consumer feedback by creating AI-generated pictures for fashion trends.