Waste is actually the sector’s “elephant in the room”

Fashion is at a tipping point, facing both economical and environmental challenges ahead

 

The biggest companies are accused of burning overproductions

Waste is actually the sector’s “elephant in the room”

 

The truth is that companies are flying blind, it is hard to predict

what consumers want,

what is worth producing,

in which quantities and

how to distribute this product to the right consumers.

 

Our mission is to address those issues by giving an additional way of doing this better.

We give retailers an extra step ahead in the game, a competitive advantage

For that powerful algorithms are leveraged and machine learning is applied to ensure the highest accuracy.

 

By producing only the right products, in the right quantities for the right consumers brands can prove that they can be more profitable and more sustainable at the same time.

 

The fashion industry is the world’s second most polluting industry

It was published by the United Nations that at least one third of food produced is never eaten. It is probable that at least one third of clothes produced are not wanted by consumers.

And when we know that the fashion industry is the world’s second most polluting industry, it is time to make some adjustments.

The textile industry is polluting on many levels: from raw material to production and transportation, it has actually been published that it uses

25% of the world’s chemicals and generates around 10% of the world’s global carbon emissions.*

 

It is easy to believe when we know that the clothes we are wearing probably travelled halfway around the world and that it apparently takes more than 3kg of chemicals just to produce a pair of jeans.

But the most shocking is that it takes between 11 000** and 3000*** litres of water just to produce 1 pair of jean.

No wonder that the fashion industry uses more water than any other industry after agriculture.

Just a t-shirt takes 2 700 litres of water – which is about 3 years worth of drinking water for just one t-shirt!!!****

More and more brands are conscious of this environmental impact which is starting to be measured (Levi’s 501 jean lifecycle impact).

Sustalytics aims to reduce waste by helping brands to produce only what consumers want and distribute it directly to the right consumers.

 

*http://www.huffingtonpost.co.uk/heidy-rehman/shocking-environmental-fast-fashion_b_8009850.html

**https://goodonyou.eco/fashion-and-water-the-thirsty-industry/

*** To produce a pair of jeans the figures vary between 11 000 litres of water (https://fr.wikipedia.org/wiki/Empreinte_eau) to nearly 3000 litres (based on Levi’s 501 Jean Lifecycle Impact)