Waste is actually the sector’s “elephant in the room”

Fashion is at a tipping point, facing both economical and environmental challenges ahead


The biggest companies are accused of burning overproductions

Waste is actually the sector’s “elephant in the room”


The truth is that companies are flying blind, it is hard to predict

what consumers want,

what is worth producing,

in which quantities and

how to distribute this product to the right consumers.


Our mission is to address those issues by giving an additional way of doing this better.

We give retailers an extra step ahead in the game, a competitive advantage

For that powerful algorithms are leveraged and machine learning is applied to ensure the highest accuracy.


By producing only the right products, in the right quantities for the right consumers brands can prove that they can be more profitable and more sustainable at the same time.


We empower fashion companies to understand customers’ needs with big data to produce effectively and be profitable and sustainable.

When you know you need 3000L/800 gallons of water just to produce 1 t-shirt you clearly understand the urgency to produce only what is worth producing.

Our value proposition follows the same logic as Netflix, we stitch the data together to understand what consumers want so that the fashion industry can become more customer-centric and benefit from customer intelligence.

We translate these precious insights into actionable data that empowers retailers before making business decisions.

We give brands and retailers the ability to better satisfy customers and to be sustainable.