The partnership between Tally Weijl and Sustalytics is an ongoing success thanks to the hard work and collaboration of both teams.

Tally Weijl is now able to optimize its designs according to its consumer feedback; which clearly proves how much they value their consumers’ opinion. The dialogue that was established with hundred thousands consumers is also conducted via a dedicated chatbots that has the ability to address each according to her preference and habits in the tone of voice that corresponds to the market.

Their objective is to produce only what is worth making sure to reach the highest possible sell-through on all of its new products.

As analyzed and measured by Tally Weijl’s team, Beat Gruering, founder and CEO said that “By predicting best sellers correctly 9 out of 10 times, the increase in revenue that was measured is 15%”.





Date published

11 December 2019